How Jermaine Dupri and Friends Celebrated So So Def’s 30th Anniversary at the BET Hip Hop Awards

The legendary producer and label founder brought out some of the biggest names in hip-hop for a memorable medley.

Jermaine Dupri is one of the most influential figures in hip-hop history, having founded So So Def Recordings in 1993 and launched the careers of artists such as Kris Kross, Xscape, Da Brat, Bow Wow, Jagged Edge and many more.

To mark the 30th anniversary of his iconic label, Dupri and his friends delivered a star-studded performance at the BET Hip Hop Awards 2023, which aired on Tuesday night (Oct. 10).

The show, hosted by rapper Fat Joe, featured a tribute to the 50th anniversary of hip-hop and awards for the best songs, videos, and artists of the year. Kendrick Lamar was the big-night winner, taking home four trophies, including Hip-Hop Artist of the Year and Lyricist of the Year.

But one of the night’s highlights was Dupri’s medley of hits from So So Def’s impressive catalogue, which showcased the diversity and impact of the label’s sound and roster.

The performance started with Dupri rapping Kris Kross’s 1992 smash “Jump”, the first single he produced and wrote for the teenage duo. He then brought out Ludacris for their 2002 anthem “Welcome to Atlanta” and Nelly for their 2005 collaboration “Grillz”.

The surprises continued as Dupri introduced Bone Crusher for his 2003 banger “Never Scared”, featuring Killer Mike and T.I. He welcomed Lil Jon to the stage, who hyped up the crowd with his hits “Damn” and “Snap Yo Fingers”.

Dupri also performed some of his own songs as an artist, such as “Money Ain’t A Thang” with Jay-Z and “I’ve Got To Have It” with Nas and Monica.

The finale of the medley was a celebration of So So Def’s collective spirit, as Dupri brought out some of his label’s alumni, including Chingy, Tyrese, Dem Franchize Boyz, Bow Wow, and Da Brat.

They all joined forces for the 2005 remix of “I Think They Like Me”, which was a massive success for Dem Franchize Boyz and featured Jermaine Dupri, Bow Wow, and Da Brat.

The performance was a testament to Dupri’s legacy as a producer, songwriter, executive, and mentor who has shaped the sound and culture of hip-hop for three decades. He received a standing ovation from the audience and his peers, who recognized his contributions to the genre and the industry.

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