What up gang. Back with the real you know what’s the deal. It’s a rollercoaster when it comes to Gucci’s 1017 record label. They have been losing talent left and right to prison and complications of their lifestyle in the streets. Maybe it’s time to change management, maybe the era of gangster rappers is too dangerous to build a label on. But some speculate it’s something even more sinister is now at play, Gucci is sacrificing his artists to level up his bag on their insurance claim. Let’s chop it up and break it down.
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Radric Delantic Davis aka Gucci Mane aka Big Guwop aka the Zone 6 Ice Cream Man is a legend in the rap game. We witnessed his come up from wild reckless and leaned-up Gucci
To rehabilitated, healthy, business minded and family man Gucci
Bro got out of prison and hit the game with the ole switcheroo, bossing up and changing around his life https://youtu.be/SeHXogXbiYo (0:20-0:35) https://youtu.be/lbD1RRxIavE (0:00-0:17) https://youtu.be/E0eoexV0nqE (0:00-0:22)
And with that change, he had his eyes set on becoming the next Record Label boss with a roster to take over the game. That was the birth of the label, 1017 Eskimo and had signees like Asian Doll
Lil Wop
Ralo
Yung Mal and Lil Quill
And Hood Rich Pablo Juan
It was one stacked roster, but things went sideways. Asian Doll, Lil Wop, and Hood Rich Pablo Juan was unhappy with the label management. Lil Wop plastered vids on the net calling Gucci out for taking 20% when he’s not helping with anything and wanted off the label https://youtu.be/QO-Y-1Lp_Nk (0:00-1:32) Later on, Lil Wop would come out as bisexual, publicly opening up about being attracted to transgenders and feminine men https://youtu.be/IWaWdpfcUVY (0:52-1:12)
Asian Doll also posted online about issues with the label and wanting off and got her release
Pablo was a whole other kettle of fish. After a while hearing about him was no longer about music but for getting robbed, jumped, and snitching allegations. They was getting more licks in on bro than a ice cream cone, pause https://www.youtube.com/shorts/lRIaB9IlYPo https://youtu.be/yreIIiRf8n0 (8:05-8:45) https://youtu.be/roAiLuc4cNw (0:00-0:19) https://youtu.be/roAiLuc4cNw (1:22-1:51) https://youtu.be/scW2NUH81gI (0:00-0:25)
His L basket was overflowing, but the last L broke the camels back when he was sentenced to 5-years for a RICO charge after taking a plea deal
Gucci was over it at that point with most of the first batch of 1017 and wiped his hands clean, cutting his losses after claiming to have lost 4 mill trying to invest in em https://youtu.be/yreIIiRf8n0 (1:32-1:56)
Them past L’s was finna be lessons not losses, and they would teach him how to build a bigger, better 1017. Soon Gucci posted online calling the hardest unsigned artists to rock with him and he got a mill to put on it
And my gully gee, he seemed to have cracked the code, because bro stacked up a fire roster of both male and female artists. Some of em were Mr Double R Big Scarr
The shiestiest of shieties Pooh Shiesty
All bite no bark, BigWalkDog
Gangster princess, Enchanting
Icy Queen, K Shiday
Mr Smoke a Opp, CoachDaGhost
The young savage, Roboy
Gang aficionado, Foogiano
Hot head, Hotboy West
And the trenches very own, BiC Fizzle
Together with Gucci as the head honcho, they formed the Hood Avengers https://youtu.be/kMpWD_QBuLg (0:015-0:57) Everybody was putting in that work and all of a sudden, it’s like 1017 was where it was at
Nobody was letting up, it was straight pressure all round. In 6 months of starting from a clean slate Gucci was up and winning
They would go on to release a compilation album with the Hood Avengers named “So Icy Boyz” showcasing the label’s potential in the booth
Big Guwop had it on lock, but he lifestyle they lived started catching up to em. The dominoes were stacked up, and the chips started to fall
Foogiano’s rise was cut short when he tried to dip from the law and went on the run from a gun charge. His actions were rewarded with a prize of 5 years behind bars
https://www.complex.com/music/foogiano-sentenced-to-5-years-after-going-on-run-gun-charges
That carved a chink in the new 1017 armor and it started to break apart. The shiestiest of shiesties couldn’t evade the law any longer. Even with all his success, bro was still sliming out the opps. Investigators documented 3 different shootings where he was walking down on folks nem
What’s even crazier, bro was trying to toe tag dudes right opposite the police department https://youtu.be/5QHys4IqCtA (0:22-1:37) Shiesty dodged life in prison by taking a plea but got 5 years instead and was taken out of the game like Foogiano
Yung Mal was still trying to make his label deal work, but in 2021, hopes of that started to fade when he caught a case. He was one of 6 men arrested on murder charges for the 2021 shooting of a victim at a gas station in Decatur, Georgia.
The feds was cleaning house in 1017. They had their eyes on The Atlanta Kingpin Ralo for a minute and they finally caught him slipping. He was charged with conspiracy to distribute 100 kilos of marijuana
https://www.complex.com/music/2018/04/feds-say-ralo-flew-2-million-in-weed-to-georgia
and was sentenced to 8 years behind bars with the possibility of coming home sooner with 4 years time served along with 1 & ½ years shaved for good behavior and hopefully more time when he gets his GED
Brooklyn’s very own CoachDaGhost had hella potential and was the wild card in the bunch from that side. Gucci really reached to the world to find bro to sign him because he seen the talent to bring in them M’s
The deal was inked, but ChoachDaGhost was too obsessed with smoking opps and was another victim to the feds cracking down on the new 1017
Coach couldn’t resist the urge to create a new strain of pack and was arrested on murder charges for the homicide of 17-year-old, Bryan Sanon
With a M on his shoulder, Gucci decided to cut his losses with another wasted potential on the roster
But all wasn’t lost. There were still artists holding it down, and K Shiday, Enchanting, and Mr RR Big Scar was among them. Meanwhile, Gucci was out scouting for more talent to build back the momentum they lost. He would find his way to Memphis rapper Mac Critter
![Mac Critter Ft Lil Double 0 - LASER QUEST [Official Video] [Dir By. DBMM] - YouTube](https://lh3.googleusercontent.com/A5otfCiMjWQu3rhkoCAb_CA1rEHGe78mfSSpnY5_iDqis_vI2xJVB5y1rBm2Vl2aKGfjU27a47GIfZCBQA4aY8sAD1obX4S4DCaklqT-F13LSSznBdHAohO8RiBwuvAllzfY8tW8Mh-otN6ktifJ)
who became the newest addition to the roster along with another rapper baby racks
https://youtu.be/uv3wRHr8lRs (0:10-0:20)
Trench Facts: Mac Critter is affiliated with Trulla Mafia, who are opps of Big Scarr’s RR gang. But guess when the money called, they somehow coexisted on the same label
The Label was down, but not out, and with the new blood on the team, there was hope. But that hope didn’t last long. Just 24 hours after signing Baby Racks, Gucci posted that he had been dropped from 1017
Things went from bad to worse. The drama with artist Roboy started to unfold. A post would emerge of a LGBT member claiming that a 1017 rapper gifted them a AP. Roboy quickly shut down the rumors it was him stating that the person in the pic had a tattoo on their hand so it couldn’t be him https://youtu.be/DVhjbv7io8w (0:09-0:28)
Then he posted a pic aimed at Gucci claiming that the 1017 chain was fake, but the key word there is “was”, exposing that he was no longer on the label and in dealings with Gucci
Another bites the dust
Things got worse for Roboy after that with him going on the run and being arrested for burglary and having a concealed weapon https://youtu.be/2s3Cn37A2cw (0:03-1:12)
Bro tried the ole hide in the van back trick
but the dog sniffed him out https://youtu.be/2s3Cn37A2cw (1:13-2:02)
Gucci couldn’t catch a break. Mac Critter, the newest member had promise on the label, but he too couldn’t outrun the alleged deeds of his lifestyle. News broke that bro was arrested for his involvement in a homi and charged with murder
It was connected to a December 21st 2022 hit on a man by the name of Markeith Taylor
What’s crazier, is that word is Markeith is Mac Critter’s sister baby daddy. If true, he was involved in his niece’s farther being toe tagged. The story gets even wilder with another body being dropped soon after around the same area and that person is also allegedly tied to Mac https://youtu.be/AWOZ4LZux-w If you’d like me to do a vid on that let me know if the comments
Signing only people unable to let go of the trenches is backfiring heavy. Gangster rap is at its peak but even if the money is booming, the risk is high for the label and the artists. But, there was still MR RR Big Scar who many saw as the one next to blow like Pooh Shiesty. Bro had the talent, the vibes, and was just real
The hood loved him https://www.youtube.com/shorts/N0NGc2d0oOk The fans loved him https://youtu.be/GlgJmwWHjCU (0:54-1:21) He had all the ingredients to save 1017, but Scarr had a demon, the pills. His life wasn’t an easy one to bear, the streets took it’s toll. Scarr seen the worse, experienced pain and loss, was grieving for his late grandma, and was still as genuine but he took the pills to help cope https://youtu.be/t8YkdxBKyZo (1:39-1:57) Sadly, on December 21st 2022 news broke that the rapper had passed away https://www.fox13memphis.com/news/local/memphis-rapper-big-scarr-dies-according-post-by-gucci-mane/WCHDLOY5RNFKBMAWJOUUBRTO2U/
Rumors began circulating about a car crash, other’s speculate shooting, but the real reason was soon revealed to be an overdose on prescription pills
Scarr was living through a lot. Even though it’s not the best way to go, at least he’s now at peace
https://www.tmz.com/2022/12/23/big-scarr-cause-of-death-drug-overdose-memphis-rapper/
As if Scarr’s passing wasn’t bad enough for the label, his family soon got on Gucci neck. Scarr’s lil bro Quezz Ruthless
went online accusing Gucci of being broke and being fake, claiming that Gucci reached out to cover the funeral but then ghosted them and didn’t send no bread https://youtu.be/giVaRBQDn7g (1:31-2:04) According to lil bro, Gucci also said he’s going to confiscate the 1017 chains and lil bro said come get it if he dear https://youtu.be/giVaRBQDn7g (0:47-1:16)
Everyone was on Gucci until his wife slid for bro with the receipts proving Gucci did in fact send some bands their way
Big Scarr’s Sis doubled down on Gucci, telling bro he ain’t getting nothing back and he gon have to get it back in blood. Well damn!
What’s more, shawty went on to confirm Gucci sent some money but its chump change and should have sent more
https://youtu.be/A8GmQoozZtI (0:00-1:26)
Pops had to step in and put a stop to the shenanigans and apologized and showed some love to Gucci for helping out https://youtu.be/RDo_GKExDRc (6:04-7:05) Quezz, realizing he went about things incorrectly, did the grown man thing and apologized to Gucci as well for how he came at him https://youtu.be/W6YhvSwFF7Y (1:02-1:27)
It’s like Gucci couldn’t catch a break. The guys were being lost, so all eyes turned to the women because they were coming with that heat too. Only to see K Shiday on an interview saying that she was kicked off 1017 because someone at Atlantic brought in for artist development was sabotaging her over jealousy https://youtu.be/ElP60Fduf_c (0:00-1:06) Shawty whole existence from 1017 was being wiped. Gucci nem even removed her name from songs online even though she is clearly in the video rapping beside em https://youtu.be/oNu3fYMu28M
1017 seemed to be in shambles and theories started circulating that Big Scarr’s passing wasn’t an accident, but Gucci’s way of recouping on the L’s he took and the loss of money invested in so many artists that has been stalled. One such theory circulating is that Gucci sacrificed Scarr in order to get the insurance and secure a bag for all his losses
In Scarr’s sister rant, she did mention something important to people asking why they didn’t take out insurance on Scarr. She said Scarr had insurance and also Gucci probably had one on Scarr as well https://youtu.be/A8GmQoozZtI (1:40-1:45)
It may seem like a stretch, but insurance is a big business in the industry for labels. Recall an incident in 2019 when Maroon 5’s manager passed, and Roc nation wanted their bread from insurers and went as far as suing them for their 12.5 mill on the “key man” insurance policy they took out on him
Collecting insurance on artists is a huge bag. So who knows.
What’s certain is that 1017 went from a industry takeover, to hardly even being mentioned when labels running the game are brought up. The L’s was just too much and we didn’t even mention all. Can they make a return? Who knows. They still got artists like the gangster princess, Enchanting who got the versatility to pump out hits. So, time will tell.
So there you have it. Thanks for kicking it with yah boy, appreciate the love and support. Catch ya’ll in the next one. Peace up and peace out.