On Saturday, April 20, 2024, Kanye West joined Hip Hop’s Royal Rumble with a remix of Future and Metro Boomin’s track “Like That,” featuring Kendrick Lamar. The remix, which was premiered on Justin Laboy’s podcast “The Download,” contained a verse aimed at J. Cole and Drake. West’s verse included lines targeting Drake’s lifetime deal with Universal Music Group and alluding to J. Cole’s impact on his audience.
The remix has sparked a viral meme, with fans trolling J. Cole on social media. Meanwhile, Metro Boomin seemingly endorsed the remix by posting a picture with West on social media. Drake has responded to other emcees during this battle but has not directly addressed West’s diss. However, his recent “Taylor Made Freestyle” suggests that he wants smoke with Kendrick Lamar.
The freestyle, which features VFX to mimic Tupac Shakur and Snoop Dogg, includes lines directed at Drake’s critics in the industry. Drake’s verse also references his feud with Kendrick Lamar and his collaborative album with Taylor Swift.
The Royal Rumble has been ongoing in the rap world, with various emcees taking shots at each other. The beef has been reflected on in various media outlets, including The Observer.