On Wednesday (Sept. 18), Coke Studio, presented by The Coca-Cola Company, announced Usher and Tyla as its newest collaborators. The duo is set to contribute both music and live performances, with details about their upcoming records to be revealed later.
Usher expressed his excitement, stating, “Being part of this year’s Coke Studio lineup is both an honor and an opportunity to engage with my fans through the power of music. Partnering with Coca-Cola to bring these experiences to life is exciting, and I can’t wait for fans to join us in the magic we’re crafting together”.
The Grammy-winning artist will perform in Atlanta this October, while Tyla is scheduled to take the stage in her hometown of Johannesburg, South Africa, later in the year. Tyla shared her enthusiasm, saying, “I’m excited to perform in my hometown of Johannesburg as part of the Coke Studio platform. It’s a privilege to bring these vibrant moments to life and share the joy and energy with music lovers across the world” .
Josh Burke, Coca-Cola’s Global Head of Music and Culture Marketing, added, “We’re thrilled to welcome two of our favorite artists, Usher and Tyla, to our incredible 2024 lineup. This year, Coke Studio offers unparalleled access to exclusive content and experiences that can’t be found anywhere else”.
Earlier this month, Usher and Tyla gained attention for dancing together to “Water” during Usher’s “PAST PRESENT FUTURE Tour” stop in Brooklyn. This tour is set to continue until 2025, with its U.K. and European leg starting early next year.
In related news, although the Queen of Popiano had to postpone her debut album tour due to a “worsening injury,” she recently announced plans for a deluxe edition of her album, which includes collaborations with artists like Gunna and Travis Scott.