The secret’s out.
After teasing a big announcement, Chris Brown has revealed his first cereal, Breezy’s Cosmic Crunch. He partnered with SoFlo Snacks on the limited edition collectible breakfast cereal.
A box of the sweetened oats with galactic marshmallow charms costs $23.99 and will be available for pre-order starting Thursday, Nov. 11. The packaging features an illustration of Breezy in outer space spinning a bowl of cereal on his finger.
“FINALLY DECIDED TO CREATE MY OWN CEREAL,” Chris told his nearly 100 million Instagram followers.
SoFlo Snacks has previously partnered with celebrities, athletes, and artists including Lil Durk on his Durkio’s cereal as well as internet personality Druski on his own branded cereal.
There was speculation that Chris was dropping new music after he teased the Nov. 11 date. He continues to ready his long-awaited album Breezy, the follow-up to 2019’s Indigo.