Cholly J brings a unique triple threat as artist, producer, and executive, leveraging his comprehensive understanding of music creation and business operations from MAT INC STUDIO’s professional environment.
His production expertise and the studio’s state-of-the-art facilities have helped shape his label’s distinctive sound, while his experience as an artist ensures he understands the creative process from every angle.
This multifaceted approach has fostered an environment where artists receive not just a record deal but access to professional recording facilities and mentorship from someone who masters both the technical and artistic aspects of music creation.
NEW SINGLE: “GOTTA GET IT”
Artist: Cholly J
Featuring: Cali Babiii & Raddy Rich
Producer: Cholly J
Genre: Hip Hop / Dancehall / Afrobeat / Reggaeton
Label: MAT INC STUDIO
“Gotta Get It” is a high-energy dance anthem that seamlessly blends hip hop swagger with infectious dancehall rhythms, Afrobeat percussion, and reggaeton’s irresistible pulse.
This cross-cultural fusion creates an undeniable urge to move, making it the perfect soundtrack for clubs, parties, and any moment that calls for pure energy.
Cholly J’s production showcases his versatility and global musical awareness, crafting a soundscape that speaks to diverse audiences while maintaining his signature style.
The collaboration with Cali Babiii and Raddy Rich adds dynamic vocal textures that complement the track’s international flavor.
PRODUCTION NOTES
Produced by: Cholly J at MAT INC STUDIO
Mixed & Mastered at: MAT INC STUDIO
Genre Fusion: Hip Hop, Dancehall, Afrobeat, Reggaeton
Tempo: High-energy dance tempo Key Elements: Infectious rhythms, cross-cultural production, collaborative vocals
ARTIST ROLES & EXPERTISE
AS AN ARTIST: Cholly J brings authentic performance energy and lyrical prowess to his music, understanding what moves audiences from firsthand experience.
AS A PRODUCER: His technical expertise and creative vision shape not only his own sound but the entire MAT INC STUDIO catalog, creating cohesive yet diverse musical experiences.
AS AN EXECUTIVE: His business acumen and industry knowledge provide strategic direction for both his career and his label’s roster development.
FEATURED ARTISTS
Cali Babiii – Contributing distinctive vocal styling and energy that complements the track’s international appeal.
Raddy Rich – Adding his unique flavor to the collaborative effort, enhancing the song’s dynamic range and appeal.
STUDIO & PRODUCTION
MAT INC STUDIO serves as both a creative hub and a business headquarters, featuring state-of-the-art recording facilities that enable high-quality production and artist development.
The studio’s professional environment has been instrumental in cultivating the label’s distinctive sound and supporting artist growth.
PROMOTIONAL OPPORTUNITIES
Radio: Urban contemporary, dancehall, and world music stations
Streaming: Hip hop, dance, and world music playlists
Live Performance: Club dates, festivals, showcase events
Social Media: High-energy content perfect for dance challenges and viral moments
International Markets: Cross-cultural appeal for global promotion
Website: https://wegottagetit.com/home
Show Record’s Istagram: https://www.instagram.com/shwcdrecords/
Cholly J’s Istagram: https://www.instagram.com/intrafficholly