Beyoncé recently shared insights into her haircare routine through a promotional video for CÉCRED. In the video, she showcased the brand’s products, emphasizing their quality and effectiveness on her hair.
Beyoncé debunked the misconception that people who wear wigs lack healthy hair, stating, “That’s some bulls**t.” She linked her personal experiences with haircare to the development of CÉCRED, highlighting the challenges of maintaining color-treated hair.
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The brand, launched in February, features products like a scalp scrub and treatment mask, all formulated with bioactive keratin ferment technology.
Additionally, Beyoncé’s album, COWBOY CARTER, released on March 29, includes collaborations with artists such as Post Malone and Dolly Parton, featuring tracks like “TEXAS HOLD ‘EM” and “JOLENE.”