For musicians navigating todays music scene promoting your music and gaining visibility can feel like a task. With an influx of content, on various platforms it’s essential to have a solid strategy to break through the clutter and connect with fresh audiences. Luckily platforms such as Spotify, social media sites like traditional music blogs offer avenues to showcase your music. Here’s an in depth guide on how to make the most of these channels.
The Influence of Spotify Playlists
In the realm of music streaming Spotify stands out with over 195 million premium subscribers in 2022. However merely having your music available on Spotify isn’t sufficient – you must reach the audience. This is where playlists play a role. With an array of user generated and curated playlists at your disposal getting your songs featured on playlists can lead to a significant increase in streams and new followers.
Utilizing Playlist Submission Services
To improve your chances of landing on playlists consider using services like One Submit, for playlist submissions.
These platforms offer a service where you can submit your music directly to playlist curators, for a fee increasing the chances of your songs being considered and included. A Spotify playlist submission service like One Submit can help artists with Spotify playlist submission, and get their music in front of music curators within their music genre. Check out the best music promotion services available.
Before submitting it’s crucial to investigate each playlist and curator. Take note of the number of followers check if the playlist matches your genre/style and review the curators submission guidelines and preferences. A targeted submission to a playlist holds value than sending out submissions widely.
User Created Playlists
Don’t underestimate the influence of playlists made by fans and music enthusiasts. While these playlists may not have followings being added can be a way to connect with engaged listeners who share similar tastes. Engage authentically with fans on media encourage them to include your songs in their playlists if they enjoy your music and make sure to share any playlists featuring your tracks. Find out about the best Spotify promotion services.
Algorithmic Playlists
Apart, from user generated playlists Spotify utilizes algorithms to offer personalized listening experiences. Release Radar, Discover Weekly and Daily Mixes use streaming data and listening patterns to create customized tracklists for each listener.
While you can’t directly submit or “game” your way onto these playlists there are steps you can take to improve your chances of getting featured;
Ensure that all your metadata (artist name, song titles, genres, etc.) is detailed and correct.
Consistently release music – Spotifys algorithms prioritize freshness and novelty.
Engage with your fan base – more plays lead to algorithmic placement.
Reach out to Spotify endorsed playlist curators who specialize in your music genre(s).
If you notice your songs appearing on algorithm based playlists share them! These platforms can serve as avenues, for discovery.
Spotify Editorial Playlists
At the tier of playlists are Spotifys editorial selections like RapCaviar, ¡Viva Latino! Indie All Stars and more. These prestigious playlists are curated by Spotifys team and have a wide audience reach often generating millions of streams.
Securing a spot on one of Spotifys playlists is quite challenging for known artists. Curators assess factors such, as demand/search data, editorial judgment, playlist compatibility and industry feedback. However earning a spot can potentially change an artists trajectory overnight.Here are some suggestions to improve your chances;
Start by increasing your Spotify audience and streaming numbers through playlists and promotional channels. Having a presence, on Spotify is crucial.
Network with industry professionals. Seek out opportunities for your music to be featured on Spotify playlists through labels, distributors, publishers and managers who may have established connections.
If you have the resources consider enlisting a third party playlist promotion service to promote your music. They have access to Spotify curators.
Stay informed about the initiatives and priorities for playlisting on Spotify as these can change frequently.
The Influence of TikTok
With an user base exceeding 1 billion TikTok has become a cultural phenomenon and a valuable tool for artists aiming to generate excitement and potentially go viral. The platforms engaging content feed enables songs and audio snippets to spread through user generated videos, dances, skits and more.
Capitalizing on Trends
Regularly explore TikToks Discover page to keep up with trending clips hashtags, filters and effects. Create videos that incorporate your music into trends. If your content resonates with viewers it could encourage them to interact with your audio content – a step, toward achieving success.
Furthermore explore the categories to discover the types of songs and sounds that are gaining popularity. If your songs align, with a trending genre or mood consider creating videos to boost their reach.
Utilize Cross Promotion on Different Platforms
If you have a following on platforms like Instagram or Twitter leverage those channels to promote your videos featuring your music. Encourage fans to duet your videos using your songs audio. Shares from influencers and engagement, from celebrities can significantly boost the momentum.
Creating Music Promotion Videos on TikTok
Although TikTok offers opportunities it’s advisable to produce dedicated music videos for your top tracks or focus songs that exist separately on the platform.These videos can serve as rental music options that help you avoid the need, for going viral while making the most of linking and marketing features;
Include links to streaming services/save links in the video description
Allow “stitching” to enable parts to be shared across videos
Use specific hashtags and location tags to reach a wider audience
Pair top notch engaging visuals with an amazing track
Promote actively by boosting the post and running TikTok advertisements.
A TikTok music promotion can help artists promote their music with TikTok content creators with million of followers.
Music Blog Exposure Done Right
While platforms like Spotify and TikTok focus on visuals in music marketing discussions traditional music blogs still offer a way to establish credibility and connect with dedicated listeners.
Reaching Out to Music Blogs
To stand out among the number of emails inundating music blog editors, personalized and researched pitches are key. Before reaching out to any publication carefully read through their submission guidelines, genre preferences and types of content they cover.
Your pitch should feature;
A enthusiastic introduction that captures your essence as an artist
A yet compelling pitch explaining why your music aligns with their audience
Streaming links for easy listening along, with a downloadable press kit (bio, photos, assets, etc.)
Here are some suggestions, for getting exposure beyond receiving reviews for your album. Consider offering content like premieres, interviews, guest playlists or articles and live session recordings. It’s important to include a call to action and express gratitude for their consideration.
When reaching out to blogs remember that personalized pitches tailored to each blogs style and preferences tend to be much more effective than generic marketing emails. Take the time to research each blog stay persistent in your communication and give them notice about releases.
