Ryan Nico is making sure Las Vegas has a real stake in the country-rap conversation with his debut album Urban Cowboy. The eight-track project plays like a bridge between the Strip and the backroads, folding pop-country melodies, hip-hop drums, and smooth R&B edges into a sound that’s built for big speakers but still personal enough to feel like his story. Across cuts like “Square Up,” “Earn What You Get,” and “Blue Collar Cowboy,” he leans into grind, loyalty, and that keep-going-anyway mentality, delivering hooks you can sing along to and verses that ride the pocket with a swagger shaped by his time winning freestyle contests in college.
“Urban Cowboy” really snaps into focus on the single “Nevada,” a neon-lit anthem that treats his home state like both a playground and a proving ground. The track pairs glossy, country-leaning guitar work with a hard-knocking hip-hop bounce, while Nico slides between melodic lines and more rhythmic, rap-adjacent flows without breaking stride. The video drives the point home: shot at night on the Strip, it follows him moving past casinos and luxury cars, embodying the idea that one lucky break, or one well-placed bet, can flip your entire trajectory. With Urban Cowboy, Ryan Nico isn’t chasing trends so much as refining his lane city-born, country-rooted, and dialed in on turning his version of “good vibes” into something that can travel far beyond Las Vegas.
Watch the music video “Nevada”
Listen to the album “Urban Cowboy”